Wan Phing Lim

Writer . Editor . Author

Spotted in ShortList

Spotted this ad in this week’s ShortList magazine. Men, it’s a lie! As a copywriter, I’m telling you not to fall for sweeping slogans like this. Women, read men’s mags to find out what is being sold to our male counterparts.

2 comments on “Spotted in ShortList

  1. Elle
    December 22, 2010

    You should see the tv ads here re jewelry and women’s happiness levels. All targeted towards men

  2. wanphing
    December 22, 2010

    I’ve also noticed many perfume ads popping up during this gift-buying season.

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This entry was posted on December 17, 2010 by and tagged .

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