Spotted in ShortList

Spotted this ad in this week’s ShortList magazine. Men, it’s a lie! As a copywriter, I’m telling you not to fall for sweeping slogans like this. Women, read men’s mags to find out what is being sold to our male counterparts.

2 Comments

  1. Elle says:
    December 22, 2010 at 3:18 pm

    You should see the tv ads here re jewelry and women’s happiness levels. All targeted towards men

  2. wanphing says:
    December 22, 2010 at 11:44 pm

    I’ve also noticed many perfume ads popping up during this gift-buying season.

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