Diet pepsi skinny can

This is by far the smartest ad I’ve ever seen. I spotted it in last month’s VOGUE and this month’s ELLE. One look and it actually made me feel as though I could become skinny just by drinking Diet Pepsi…

This ad is powerful because its messaging is crystal clear. Only two elements are used to reinforce the message:

• Pepsi’s signature red and blue colour; on the can, on the straw, on model’s lips, on model’s sunglasses and background colour
• Skinny shaped; the can, the model’s sharp features, font size (light) and font layout (sideways)

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