Diet pepsi skinny can

This is by far the smartest ad I’ve ever seen. I spotted it in last month’s VOGUE and this month’s ELLE. One look and it actually made me feel as though I could become skinny just by drinking Diet Pepsi… This ad is powerful because its messaging is crystal clear. Only two elements are usedContinue reading “Diet pepsi skinny can”

I analyse ads

“Advertisements are selling us something else besides consumer goods: in providing us with a structure in which we, and those goods, are interchangeable, they are selling us ourselves.” – Judith Williamson, Decoding Advertisements; Ideology and Meaning in Advertising When I say I read a magazine, I don’t usually read any text apart from the headlinesContinue reading “I analyse ads”