This is by far the smartest ad I’ve ever seen. I spotted it in last month’s VOGUE and this month’s ELLE. One look and it actually made me feel as though I could become skinny just by drinking Diet Pepsi… This ad is powerful because its messaging is crystal clear. Only two elements are usedContinue reading “Diet pepsi skinny can”
Tag Archives: ads
I analyse ads
“Advertisements are selling us something else besides consumer goods: in providing us with a structure in which we, and those goods, are interchangeable, they are selling us ourselves.” – Judith Williamson, Decoding Advertisements; Ideology and Meaning in Advertising When I say I read a magazine, I don’t usually read any text apart from the headlinesContinue reading “I analyse ads”
Asian celebs for GAP
Speaking about Inception and Asian models in mainstream fashion editorials, here’s Ken Watanabe in GAP’s classics redefined for Autumn 2007. Ken Watanabe for GAP, Autumn 2007 Lucy Liu for GAP, Autumn 2007 Ami and Yumi for GAP, Autumn 2007
A copy of a copy
This was a piece of advert I did for a company called Jupiter Advertising. The task was to create a recruitment advert for a mayor in Manchester. When I was little I told my parents I wanted to be an author, because that was the only form of writing I knew from reading at aContinue reading “A copy of a copy”
Wan Phing Lim 