This is by far the smartest ad I’ve ever seen. I spotted it in last month’s VOGUE and this month’s ELLE. One look and it actually made me feel as though I could become skinny just by drinking Diet Pepsi… This ad is powerful because its messaging is crystal clear. Only two elements are usedContinue reading “Diet pepsi skinny can”
It’s Wednesday, which means it’s ShortList day. Not one of my favourite magazines I must say, but one that I read because it’s so accessible (about 4-5 kiosks from the bus station to the office), flighty (big bold pictures) and digestable – perfect for this soundbite generation. The magazine vendors always hand you both ShortListContinue reading “MAN STUFF”
Spotted this ad in this week’s ShortList magazine. Men, it’s a lie! As a copywriter, I’m telling you not to fall for sweeping slogans like this. Women, read men’s mags to find out what is being sold to our male counterparts.
My ideal weekend is one where I’m left alone to read and devour magazines, hang around in my dressing gown all day and eat student food ie. pasta with frankfurters. I read an interview recently with a young writer, Rachel Thorpe, who said something that made me thankful I wasn’t the only one out thereContinue reading “Easy to make me happy”
Here’s another look at my extensive magazine tear-out collection. The theme this week is Chinese models as featured in VOGUE China’s July 2008 issue. (L-R) Karen Mok for Chow Tai Fook, Gong Li for Chophard, Takeshi Kaneshiro for Biotherm Homme, Mylene Jampanoi for Dior
There’s nothing more I love than magazine spreads and photoshoots. A good glossy page always makes me happy, and here I have assembled a little part of my huge collection… which are otherwise stored away in a non-digital world where you would not see them. Suffice to say I love looking at pictures and IContinue reading “My magazine cut outs”
I have been leafing through men’s magazines lately, and I don’t mean that sort of men’s magazine, you silly sausage. ShortList is one that I’ve followed for years because: 1. It’s free 2. Has good quality paper 3. Love the size, layout and picture quality 4. Has big names on the cover 5. Has greatContinue reading “What men should look like”
Here is a copy of VOGUE China (July 2008) that I received from a friend who has just returned from Beijing. Giselle looks stunning in this blue Burberry dress – blue and blonde are one of my favourite combinations, and I’m all for big bracelets at the moment. VOGUE China launched in September 2005, withContinue reading “Fashion, power and identity”